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I consider myself a multifaceted leader who bridges technology consulting, financial services, and strategic sales execution. My career progression from IT delivery roles at GE to executive sales leadership positions at Globant and Softtek demonstrates my ability to evolve while driving significant revenue growth.

With a technical foundation in Computer Systems Engineering and business acumen from my Manchester MBA, I excel at communicating across organizational levels. I consistently achieve 20-22% year-over-year growth while managing portfolios up to $40 million.

My multilingual capabilities and international experience in Mexico, London, and the US have enhanced my effectiveness in building C-suite relationships and driving technological transformation in the banking, healthcare, and insurance sectors. This has allowed me to align innovative solutions with strategic business objectives.

Key Career Achievements

Operations & Country Leadership

EMEA Business & Operations: At Citi London, as a Business Unit Manager of Transformation, I leveraged my EMEA expertise to drive digital transformation and implement IT solutions across the region. I collaborated closely with multinational clients to align technology strategies with business objectives, utilizing my deep knowledge of IT. My multilingual proficiency in Spanish, English, French, and Italian has been instrumental in effectively engaging with stakeholders across diverse markets. Additionally, I traveled to Spain, Italy, Hungary, Germany, Russia, and Poland to standardize processes and deploy technology solutions, ensuring consistency and efficiency across operations.

International Business Transformation: At HSBC Mexico, as a Director of Transformation, I orchestrated complex HR technology deployments across 15 implementations by coordinating six regional teams in LATAM/EMEA. This transformation initiative required exceptional project management capabilities, cross-cultural communication skills, and technical knowledge - combining the multilingual abilities and international experience I developed in Mexico, London, and the United States while ensuring critical business systems aligned with organizational objectives.

Sales Leadership

Revenue Growth Leadership at Softtek: As SVP of Banking & Financial Services + Insurance, I led a team of eleven Account Executives to generate $40 million in revenue with an impressive 22% year-over-year growth. This success stemmed from my ability to cultivate strategic C-suite relationships, align technological solutions with client business objectives, and effectively manage approximately 20 major accounts across the financial services and insurance sectors.

New Vertical Creations: As SVP of Healthcare & Insurance at Softtek, I successfully built and managed a specialized team that drove $27 million in revenue and 20% year-over-year growth across 12 major clients. This achievement demonstrates my versatility in applying my financial services expertise to adjacent industries, creating value through industry-specific technological solutions.

Career Accomplishments

Education